Welcome

The purpose of this guide is to provide our design & development partners both the assets and the direction to support them in creating fantastic looking, on-brand marketing materials for both digital and print channels.

As far as brand guidelines go, you may find ours allow more room for your creativity when compared with others you may have seen. We select our design partners because we like the work they do – for this reason we want you to feel inspired by this guide to do your best work, rather than constrained.

Plastribution Group brand assets, including the individual brand logos, fonts and colours are to be used as prescribed in these guidelines. Otherwise, please use your Plastribution focal point.

Your Plastribution Group focal points:

Our Brand Marques

Plastribution Group represents several brands with a familiar colour scheme and marque style. These have all been created drawing inspiration from the “CMYK” colour model.

When displayed on a white or cool grey backdrop, our marque should be displayed using PANTONE 6 C.

Using the marques on dark & coloured backgrounds

The marks may be used on dark and coloured backgrounds where appropriate. In this case, please use a darker background colour and white text to ensure text legibility is retained.

Spacing – let it breath!

There should always be space around our brand marques known as the exclusion zone.

This should be equivalent to the  height of the emblem within the marque across both axis (i.e a square) and on each corner of the entire logo as demonstrated.

Do not introduce type or graphics into this area.

Colour Schemes

Primary Pallet

The ‘subtractive process’ colours have been selected.

Pantone Process Cyan
Pantone Process Magenta
Pantone Process Yellow
Black

Secondary Pallet

By mixing the colours of cyan, magenta and yellow  we can create team specific colours.
For people that are not assigned to a definite team, please use Cool Grey 2 as their team specific colour.

Distribution Sales Team – Pantone Blue 072
Direct Sales Team – Pantone Purple

Business Development Team – Pantone Green
Styrenics & Specialities Team – Pantone Red 032
Engineering Polymers Team – Pantone Orange 021
Polyolefins Team – Pantone 382

Greyscale Pallet

These colours are used for text and background colours only. e.g. website boxes.
The colours can also be used along side the team specific colour palette.
Direct Sales Team – Pantone Purple

Business Development Team – Pantone Green

Styrenics & Specialities Team – Pantone Red 032

Engineering Polymers Team – Pantone Orange 021
Polyolefins Team – Pantone 382

Typefaces

ITC Avant Garde

For primary headers & bold text

ITC Avant Garde is a geometric sans serif type, that is, the basic shapes were made with a compass and T-square.

Its letterforms are of a soild process, built of circles and clean, simple lines – highly effective for headlines and texts.

This font works best when it’s kept plain and simple. It’s good for clear communication. so when using ITC Avant Garde, try to keep the amount of different type sizes and weights in a single piece of print to a minimum.

For internal stationery and applications that cannot render the typeface – Arial or Helvetica can be used as a substitute. For web applications, TeXgYre Adventor can be used.

TexGyre Adventor

For secondary headers & body text

ITC Avant Garde is a geometric sans serif type, that is, the basic shapes were made with a compass and T-square.

Its letterforms are of a soild process, built of circles and clean, simple lines – highly effective for headlines and texts.

This font works best when it’s kept plain and simple. It’s good for clear communication. so when using ITC Avant Garde, try to keep the amount of different type sizes and weights in a single piece of print to a minimum.

For internal stationery and applications that cannot render the typeface – Arial or Helvetica can be used as a substitute. For web applications, TeXgYre Adventor can be used.